Product development in the late stages of a technology life cycle: lessons from the America’s Cup 1995
Year of publication: |
1996
|
---|---|
Authors: | Rhyne, Lawrence C. |
Published in: |
Journal of Product & Brand Management. - MCB UP Ltd, ISSN 2054-1643, ZDB-ID 2020682-3. - Vol. 5.1996, 2, p. 55-67
|
Publisher: |
MCB UP Ltd |
Subject: | Innovation | Organizational policy | Participative management | Product development | Product lifecycle | Technology-led strategy |
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