New product development process implementation in a business-to-business firm : the driving and moderating factors for improved program performance and time-to-market
Serdar S. Durmusoglu, Tanawat Hirunyawipada, and Regina C. McNally
| Year of publication: |
January-March 2017
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|---|---|
| Authors: | Durmusoglu, Serdar S. ; Hirunyawipada, Tanawat ; McNally, Regina C. |
| Published in: |
Journal of business-to-business marketing. - London [u.a.] : Routledge, Taylor and Francis Group, ISSN 1051-712X, ZDB-ID 1121779-0. - Vol. 24.2017, 1, p. 35-56
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| Subject: | Business market products | business-to-business | implementation | innovation | new product development process | improvement | team | industrial marketing | business marketing | time-to-market | decision making quality | cross-functionality | Produktentwicklung | New product development | Innovation | B-to-B-Marketing | Business-to-business marketing | Lieferantenmanagement | Supplier relationship management | Innovationsmanagement | Innovation management | Erfolgsfaktor | Success factor | Qualitätsmanagement | Quality management | Industrie | Manufacturing industries | Arbeitsgruppe | Team | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/1051712X.2016.1275823 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011674246