Product differentiation and market segmentation

Year of publication:	1987
Authors:	McGovern, Ian
Institutions:	City University / Centre for the Study of Financial Institutions (contributor)
Publisher:	[London]
Subject:	Produkt \| Differenzierung \| Markt \| Teilmarkt \| Theorie \| Theory \| Marktsegmentierung \| Market segmentation \| Produktdifferenzierung \| Product differentiation \| Produktgestaltung \| Product design

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Extent:	23 Bl 4°
Series:	Working paper series (City University. Business School) ; no. 90
Type of publication:	Book / Working Paper
Language:	English
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10000339905