Product differentiation and non-price competition
Year of publication: |
1987 ; 1. publ.
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Authors: | Ireland, Norman J. |
Publisher: |
Oxford [u.a.] : Blackwell |
Subject: | Oligopol | Oligopoly | Produktgestaltung | Product design | Marketing | Wettbewerb | Competition | Produktdifferenzierung | Wettbewerbstheorie |
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