Product Differentiation and Positioning: Confused Concepts
Year of publication: |
1993
|
---|---|
Authors: | Borna, Shaheen ; Chapman, Joseph |
Published in: |
American Journal of Business. - Bureau of Business Research. - Vol. 8.1993, 1, p. 51-56
|
Publisher: |
Bureau of Business Research |
Subject: | Marketing | positioning | differentiation |
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