Product differentiation in the German soft drink market : which attributes matter?
Year of publication: |
2018
|
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Authors: | Bronnmann, Julia ; Hoffmann, Julia |
Published in: |
Applied economics letters. - Abingdon : Routledge, ISSN 1350-4851, ZDB-ID 1181036-1. - Vol. 25.2018, 14, p. 968-971
|
Subject: | Hedonic pricing | price premium | private labels | retailing | scanner data | Hedonischer Preisindex | Hedonic price index | Deutschland | Germany | Einzelhandel | Retail trade | Produktdifferenzierung | Product differentiation | Konsumentenverhalten | Consumer behaviour | Produktqualität | Product quality | Handelsmarke | Store brand | Softdrink | Soft drink | Einzelhandelspreis | Retail price |
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