Product differentiation in video games : a closer look at Fortnite's success

Karl-Heinz Moritz, Timo Schöber, Georg Stadtmann

Fortnite is the most successful video game in terms of revenues generated. Since it belongs to the 'free-to-play games', the company has to optimize the in-game-shop to generate revenues. Product dif- ferentiation is one possibility to optimize the profitability of the game. In this paper, we use a microeconomic approach in order to highlight the implications of product differentiation for the profit maximization problem.

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Year of publication:	[2020]
Authors:	Moritz, Karl-Heinz ; Schöber, Timo ; Stadtmann, Georg
Publisher:	Frankfurt (Oder) : European University Viadrina Frankfurt (Oder), Department of Business Administration and Economics
Subject:	Fortnite \| gaming \| Freemium \| product differentiation \| market segmentation \| Produktdifferenzierung \| Product differentiation \| Computerspiel \| Video game \| Marktsegmentierung \| Market segmentation \| Spieltheorie \| Game theory \| Marketingmanagement \| Marketing management \| Produktgestaltung \| Product design \| Duopol \| Duopoly

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Extent:	1 Online-Ressource (circa 24 Seiten) Illustrationen
Series:	Discussion papers / Europa-Universität Viadrina Frankfurt (Oder), Fakultät Wirtschaftswissenschaften. - Frankfurt, Oder : Europa-Universität Viadrina Frankfurt (Oder), ISSN 2699-9250, ZDB-ID 2202229-6. - Vol. no. 419 (June 2020)
Type of publication:	Book / Working Paper
Type of publication (narrower categories):	Graue Literatur ; Non-commercial literature ; Arbeitspapier ; Working Paper
Language:	English
Other identifiers:	hdl:10419/218966 [Handle]
Source:	ECONIS - Online Catalogue of the ZBW

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