Product differentiation strategy and vertical integration : an application to the DOC Rioja wine industry
Year of publication: |
October 2016
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Authors: | Fernández Olmos, Marta ; Dejo-Oricain, Natalia ; Rosell Martínez, Jorge |
Published in: |
Journal of business economics and management. - Vilnius : VTGU Press Technika, ISSN 1611-1699, ZDB-ID 2208925-1. - Vol. 17.2016, 5, p. 796-809
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Subject: | transaction cost economics | resource based view | product differentiation | vertical integration | wine industry | opportunism | Weinbau | Wine industry | Vertikale Integration | Vertical integration | Produktdifferenzierung | Product differentiation | Transaktionskosten | Transaction costs | Theorie | Theory |
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