Product Discovery and Consumer Search Routes : Evidence from a Mobile App
Year of publication: |
[2023]
|
---|---|
Authors: | Zhang, Xingyue (Luna) ; Ursu, Raluca ; Honka, Elisabeth ; Yao, Yuliang Oliver |
Publisher: |
[S.l.] : SSRN |
Subject: | Konsumentenverhalten | Consumer behaviour | Mobile Anwendung | Mobile application | Mobilkommunikation | Mobile communications | Informationskosten | Information costs |
Extent: | 1 Online-Ressource (46 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments July 3, 2023 erstellt |
Other identifiers: | 10.2139/ssrn.4444774 [DOI] |
Classification: | D83 - Search, Learning, Information and Knowledge ; L81 - Retail and Wholesale Trade; Warehousing ; M31 - Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
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