Product durability and marketing strategies
Year of publication: |
2010
|
---|---|
Authors: | Kostecki, Michel M. |
Published in: |
The durable use of consumer products : new options for business and consumption. - Dordrecht [u.a.] : Kluwer, ISBN 978-1-4419-5035-2. - 2010, p. 41-49
|
Subject: | Konsumgüter | Consumer goods | Produktlebenszyklus | Product life cycle | Nachhaltigkeit | Sustainability | Marketingmanagement | Marketing management |
-
Marketing and durable use of consumer products : a framework for inquiry
Kostecki, Michel M., (2010)
-
Terlutter, Ralf, (2006)
-
The durable use of consumer products : new options for business and consumption
Kostecki, Michel M., (2010)
- More ...
-
Marketing strategies and voluntary export restraints
Kostecki, Michel M., (1990)
-
The political economy of the world trading system : from GATT to WTO
Hoekman, Bernard M., (1996)
-
Marketing strategies for services : globalization, client-orientation, deregulation
Kostecki, Michael M., (1994)
- More ...