Product Entry Timing in Dual Distribution Channels: The Case of the Movie Industry
Year of publication: |
2004
|
---|---|
Authors: | Prasad, Ashutosh ; Bronnenberg, Bart ; Mahajan, Vijay |
Published in: |
Review of Marketing Science. - De Gruyter, ISSN 1546-5616. - Vol. 2.2004, 1, 4, p. 4-4
|
Publisher: |
De Gruyter |
Subject: | New Product Introductions | Durable Goods | Motion Picture Industry |
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