Product fit uncertainty in online markets : nature, effects, and antecedents
Year of publication: |
2014
|
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Authors: | Hong, Yili ; Pavlou, Paul A. |
Published in: |
Information systems research : ISR. - Catonsville, MD : INFORMS, ISSN 1047-7047, ZDB-ID 1081934-4. - Vol. 25.2014, 2, p. 328-344
|
Subject: | product fit uncertainty | product quality uncertainty | product returns | Internet-enabled systems | expectation confirmation theory | online markets | Risiko | Risk | Konsumentenverhalten | Consumer behaviour | Produktqualität | Product quality | USA | United States | Online-Handel | Online retailing | Theorie | Theory | Electronic Commerce | E-commerce | Virales Marketing | Viral marketing |
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