Product harm crises : main characteristics, consequences, managing and preventing strategies : Asian consumers' moral reputational perspective

When a brand cought fire : the role of brand equity in product-harm crisis

Rea, Brianna, (2014)

Using advertising and price to mitigate losses in a product-harm crisis

Cleeren, Kathleen, (2015)

Marketing research on product-harm crises : a review, managerial implications, and an agenda for future research

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