Product information and consumer choice confidence in multi-item sales promotions
Year of publication: |
2016
|
---|---|
Authors: | Andrews, Demetra |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 28.2016, p. 45-53
|
Subject: | Consumer choice confidence | Information diagnosticity | Multi-item sales promotion | Verkaufsförderung | Sales promotion | Konsumentenverhalten | Consumer behaviour | Produktinformation | Product information |
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