Product information, hedonic evaluation, and purchase decision : an experimental study of orange juice
Year of publication: |
2007
|
---|---|
Authors: | Combris, Pierre ; Lange, Christine ; Issanchou, Sylvie |
Published in: |
Journal of wine economics. - New York, NY : Cambridge Univ. Press, ISSN 1931-4361, ZDB-ID 2520377-0. - Vol. 2.2007, 1, p. 40-54
|
Subject: | Experiment | Konsumentenverhalten | Consumer behaviour | Fruchtsaft | Fruit juice |
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