Product information the more the better? : a moderated mediation model to explain consumer purchasing intention in cross-border e-commerce
Xianchuan Yang, Yin Ma and Jiashi Han
| Year of publication: |
2023
|
|---|---|
| Authors: | Yang, Xianchuan ; Ma, Yin ; Han, Jiashi |
| Published in: |
Asia Pacific journal of marketing and logistics. - [Erscheinungsort nicht ermittelbar] : Proquest, ISSN 1758-4248, ZDB-ID 2037486-0. - Vol. 35.2023, 11, p. 2601-2620
|
| Subject: | Cross-border e-commerce | Information process | Moderated mediation effect | Product information | Product involvement | S-O-R model | Electronic Commerce | E-commerce | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Produktinformation | Informationsverhalten | Information behaviour |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/APJML-08-2022-0723 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014430270