Product innovation and personalization via social media : learnings from the phenomenal success of BYJUs
Rajiv Ranjan
| Year of publication: |
2022
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|---|---|
| Authors: | Ranjan, Rajiv |
| Published in: |
Management strategies for sustainability, new knowledge innovation, and personalized products and services. - Hershey, PA : IGI Global, ISBN 978-1-7998-7793-6. - 2022, p. 288-302
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| Subject: | Bildungswesen | Educational system | Technologie | Technology | Produktentwicklung | New product development | Personalisierung | Personalization | Social Web | Social web | Indien | India |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.4018/978-1-7998-7793-6.ch012 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012888437