Product innovation effect on consumer's perceptions
Year of publication: |
2013
|
---|---|
Authors: | Onişor, Lucian-Florin ; Roşca, Mihai-Ioan |
Published in: |
The International Journal of Management Science and Information Technology (IJMSIT). - Toronto : NAISIT Publishers, ISSN 1923-0273. - 2013, 9-(Sep), p. 17-26
|
Publisher: |
Toronto : NAISIT Publishers |
Subject: | innovation | marketing | consumers' perception | innovative technologies products | Romania |
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