Product innovation for the people's car in an emerging economy
Year of publication: |
2011
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Authors: | Ray, Sangeeta ; Kanta Ray, Pradeep |
Published in: |
Technovation : the international journal of technological innovation, entrepreneurship and technology management. - Amsterdam : Elsevier Scientific Publishing Co., ISSN 0166-4972, ZDB-ID 83860. - Vol. 31.2011, 5, p. 216-228
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