Product Innovativeness Dimensions and Their Relationships with Product Advantage, Product Financial Performance, and Project Protocol
Year of publication: |
2010
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Authors: | McNally, Regina C. ; Cavusgil, Erin ; Calantone, Roger J. |
Published in: |
The journal of product innovation management : an internat. publication of the Product Development & Management Association. - Oxford : Blackwell Publishing, ISSN 0737-6782, ZDB-ID 7221368. - Vol. 27.2010, 7, p. 991-1007
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