Product intelligence : its conceptualization, measurement and impact on consumer satisfaction
Serge A. Rijsdijk; Erik Jan Hultink; Adamantios Diamantopoulos
| Year of publication: |
2007
|
|---|---|
| Authors: | Rijsdijk, Serge A. ; Hultink, Erik J. ; Diamantopoulos, Adamantios |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 35.2007, 3, p. 340-356
|
| Subject: | Innovation | Produktmanagement | Product management | Markenführung | Brand management | Innovationsmanagement | Innovation management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003531752