Product involvement and routine use of a niche product from a well-known company : the moderating effect of gender
Year of publication: |
2023
|
---|---|
Authors: | Zhang, Qianqian ; Peng, Zeyu ; Guo, Xitong ; Vogel, Douglas R. |
Published in: |
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group. - Amsterdam : Elsevier, ISSN 0378-7206, ZDB-ID 432134-0. - Vol. 60.2023, 2, p. 1-12
|
Subject: | Niche product | Product involvement | Routine use | Well-known companies |
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