Product Involvement in Consumer Wine Purchases: Its Demographic Determinants and Influence on Choice Attributes
Year of publication: |
1996
|
---|---|
Authors: | Quester, P.G. ; Smart, J. |
Published in: |
International Journal of Wine Marketing. - MCB UP Ltd, ISSN 1758-6747, ZDB-ID 2159774-1. - Vol. 8.1996, 3, p. 37-56
|
Publisher: |
MCB UP Ltd |
Subject: | Involvement | Wine | Consumer | Demographics | Purchase Attributes |
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