Extent:
Online-Ressource (digital)
Series:
Type of publication: Book / Working Paper
Language: English
Notes:
Literaturverz. S. 245 - 246
ISBN: 978-3-540-78172-1 ; 978-3-540-78173-8
Other identifiers:
10.1007/978-3-540-78172-1 [DOI]
Classification: Forschung und Entwicklung ; Marketing
Source:
ECONIS - Online Catalogue of the ZBW
Persistent link: https://www.econbiz.de/10013520948