Product-line competition : customization vs. proliferation
Haim Mendelson; Ali K. Parlaktürk
| Year of publication: |
2008
|
|---|---|
| Authors: | Mendelson, Haim ; Parlaktürk, Ali K. |
| Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0025-1909, ZDB-ID 206345-1. - Vol. 54.2008, 12, p. 2039-2053
|
| Subject: | Mass Customization | Mass customization | Produktmanagement | Product management | Operations Research | Operations research |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003798126