Product line design under preference uncertainty using aggregate consumer data
Zibin Xu, Anthony Dukes
Year of publication: |
2019
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Authors: | Xu, Zibin ; Dukes, Anthony |
Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 38.2019, 4, p. 669-689
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Subject: | consumer data collection | product line design | superior knowledge | uninformed preference | perceptual error | signaling model | Produktgestaltung | Product design | Konsumentenverhalten | Consumer behaviour | Fertigungsprogramm | Master production schedule | Datenerhebung | Data collection | Präferenztheorie | Theory of preferences |
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