product-line length as a competitive tool
| Year of publication: |
2005
|
|---|---|
| Authors: | Draganska, Michaela ; Jain, Dipak C. |
| Published in: |
Journal of economics & management strategy : JEMS. - Malden, Mass. [u.a.] : Blackwell, ISSN 1058-6407, ZDB-ID 1123863x. - Vol. 14.2005, 1, p. 1-28
|