Product‐market planning: Middle management's bridge to the future

This article is based on a chapter from the forth‐coming NASCP book by the authors titled, The Practice of Planning: Strategic, Administrative and Operational.

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Year of publication:	1979
Authors:	Reinharth, Leon ; Jack Shapiro, H. ; Kallman, Ernest A.
Published in:	Planning Review. - MCB UP Ltd, ISSN 2377-7613, ZDB-ID 2067385-1. - Vol. 7.1979, 6, p. 11-14
Publisher:	MCB UP Ltd

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Type of publication:	Article
Type of publication (narrower categories):	review-article
Language:	English
Other identifiers:	10.1108/eb053893 [DOI]
Source:	Other ZBW resources

Persistent link: https://www.econbiz.de/10014970859