Product modularity, process modularity, and new product introduction performance : does complexity matter?
Year of publication: |
April 2016
|
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Authors: | Vickery, Shawnee K. ; Koufteros, Xenophon ; Droge, Cornelia ; Calantone, Roger J. |
Published in: |
Production and operations management : an international journal of the Production and Operations Management Society. - Hoboken, NJ : Wiley-Blackwell, ISSN 1059-1478, ZDB-ID 1108460-1. - Vol. 25.2016, 4, p. 751-770
|
Subject: | product modularity | process modularity | complexity | new product introduction | empirical | Innovation | Modularisierung | Modularity | Prozessmanagement | Business process management |
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