Product Placement Advertising in Online Games : Implications of Social Interactions
Year of publication: |
2015
|
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Authors: | Shin, Woochoel ; Zhao, Huazhong ; Xie, Jinhong |
Publisher: |
[S.l.] : SSRN |
Subject: | Product Placement | Product placement | Soziale Beziehungen | Social relations | Computerspiel | Video game | Werbewirkung | Advertising effects | Online-Marketing | Internet marketing | Werbung | Advertising | Social Web | Social web |
Description of contents: | Abstract [papers.ssrn.com] |
Extent: | 1 Online-Ressource |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments July 19, 2015 erstellt Volltext nicht verfügbar |
Source: | ECONIS - Online Catalogue of the ZBW |
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