Product placement bibliometric study : generic journals versus specific-communication journals
Year of publication: |
2023
|
---|---|
Authors: | Vila-López, Natalia ; Küster, Inés |
Published in: |
International journal of business communication : IJBC ; a publication of the Association of Business Communication. - Los Angeles, Calif. : Sage, ISSN 2329-4892, ZDB-ID 2754771-1. - Vol. 60.2023, 4, p. 1368-1397
|
Subject: | bibliometric | product placement | longitudinal | scientific map | impact | Product Placement | Product placement | Bibliometrie | Bibliometrics | Werbewirkung | Advertising effects | Fachzeitschrift | Journal |
-
An exploratory content analysis of product placement in top grossing films
Chan, Fanny Fong Yee, (2016)
-
Morikawa, Miyuki, (2015)
-
How brands appear in children's movies : a systematic content analysis of the past 25 Years
Naderer, Brigitte, (2019)
- More ...
-
Geldres-Weiss, Skania, (2023)
-
A century of research on complaints : longitudinal bibliometric analysis of WoS (1900-2019)
Küster-Boluda, Amparo, (2023)
-
Handmade virtual messages to promote foreign fashion brands in Instagram
Macías-Mañas, María Dolores, (2024)
- More ...