Product Placement : die medienökonomische Perspektive
Armin Rott
| Year of publication: |
2009
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|---|---|
| Authors: | Rott, Armin |
| Published in: |
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation. - Hamburg : New-Business-Verl., ISSN 1613-0669, ZDB-ID 2142192-4. - Vol. 6.2009, 1, p. 49-51
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| Subject: | Product Placement | Product placement | Rundfunkpolitik | Broadcasting policy | Deutschland | Germany |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | German |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003820427