Product placement in video games as a marketing strategy : an attempt to analysis in Disney company
Year of publication: |
2011
|
---|---|
Authors: | Bigné Alcañiz, J. Enrique ; Küster, Inés ; Hernández, Asunción ; Suemanotham, Torpong ; Vila, Natalia |
Published in: |
Breaking new ground in theory and practice. - Wiesbaden : Gabler, ISBN 978-3-8349-3134-4. - 2011, p. 3-20
|
Subject: | Walt Disney Company <Burbank, Calif.> | Marketingmanagement | Marketing management | Computerspiel | Video game | Product Placement | Product placement | Werbewirkung | Advertising effects |
-
Product placement in video games as a marketing strategy : an attempt to analysis in Disney company
Küster Boluda, Inés, (2010)
-
Demographic differences in recall and recognition rates of in-game advertisements
Toh, Chee Yong, (2014)
-
Knoll, Johannes, (2015)
- More ...
-
Product placement in video games : image transference among emotions
Küster, Inés, (2015)
-
Küster, Inés, (2013)
-
Küster, Inés, (2016)
- More ...