Product Placement : Systematisierung, Potenziale und Ausblick
Year of publication: |
2006
|
---|---|
Authors: | Morlock, Felix ; Schäffler, Robert ; Schaffer, Philipp ; Rennhak, Carsten |
Publisher: |
Tübingen : Universitätsbibliothek |
Subject: | Product Placement | Product placement | Werbeplanung | Advertising planning |
Extent: | Online-Ressource |
---|---|
Series: | Reutlinger Diskussionsbeiträge zu Marketing und Management. - Reutlingen : Hochsch. Reutlingen, ZDB-ID 2658712-9. - Vol. 2006-01 |
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Graue Literatur ; Non-commercial literature |
Language: | German |
Notes: | Zsfassung in engl. Sprache Systemvoraussetzungen: Acrobat reader |
Other identifiers: | hdl:10419/57390 [Handle] |
Source: | ECONIS - Online Catalogue of the ZBW |
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