Product Portfolio and Brand Extension Effects of Innovation: A Diversification Perspective on Innovation's Ability to Achieve New Value
Year of publication: |
2010
|
---|---|
Authors: | Spencer, Fredrika |
Other Persons: | Mitchell, William (contributor) ; Staelin, Richard (contributor) |
Subject: | Marketing | Branding | Innovation | Product Portfolio |
-
Wirkung von Limited Editions für Marken : theoretische Überlegungen und empirische Überprüfung
Winter, Kai, (2009)
-
Produkt w fazie wzrostu i dojrzałości
Sojkin, Bogdan, (2007)
-
Semerkova, L. N., (2005)
- More ...
-
Firm Innovation and the Ratchet Effect Among Consumer Packaged Goods Firms
Moorman, Christine, (2012)
-
Visitors' willingness to pay marine conservation fees in Barbados
Schuhmann, Peter W., (2019)
-
Firm Innovation and the Ratchet Effect Among Consumer Packaged Goods Firms
Moorman, Christine, (2013)
- More ...