Product portfolio management strategic targets and kpis over life-cycle : a case study in telecommunications business
Year of publication: |
2020
|
---|---|
Authors: | Mustonen, Erno ; Seppänen, Jonne ; Tolonen, Arto ; Harkonen, Janne ; Haapasalo, Harri |
Published in: |
Managing global transitions : international research journal. - Koper : Univerza na Primorskem, Fakulteta za Management, ISSN 1854-6935, ZDB-ID 2424482-X. - Vol. 18.2020, 1, p. 5-23
|
Subject: | product portfolio management | performance management,strategic management | product life-cycle management | Produktmanagement | Product management | Strategisches Management | Strategic management | Produktlebenszyklus | Product life cycle | Performance-Management | Performance management | Portfolio-Management | Portfolio selection |
-
Koskinen, Joni, (2020)
-
Tolonen, Arto, (2015)
-
Commercial and technical productization for fact-based product portfolio management over lifecycle
Lahtinen, Niko, (2021)
- More ...
-
Marketing through a joint commercial product portfolio : business drivers, benefits and challenges
Mustonen, Erno, (2020)
-
Sales capability creation during new product development – early involvement of sales
Annunen, Petteri, (2021)
-
Koskinen, Joni, (2020)
- More ...