Product positioning based on knowledge-oriented support : a logical framework
Year of publication: |
1993
|
---|---|
Authors: | Gaul, Wolfgang |
Other Persons: | Baier, Daniel (contributor) |
Published in: |
Mathematical modelling in economics : essays in honor of Wolfgang Eichhorn. - Berlin : Springer, ISBN 0-387-57224-4. - 1993, p. 392-407
|
Subject: | Marketingmanagement | Marketing management | Produktgestaltung | Product design | Expertensystem | Expert system | Theorie | Theory |
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