Product Proliferation : An Empirical Analysis of Product Line Determinants and Market Outcomes
Year of publication: |
2012
|
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Authors: | Bayus, Barry L. ; Putsis, William P. |
Publisher: |
[S.l.] : SSRN |
Extent: | 1 Online-Ressource (39 p) |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments January 1999 erstellt |
Other identifiers: | 10.2139/ssrn.244098 [DOI] |
Classification: | C3 - Econometric Methods: Multiple/Simultaneous Equation Models ; L1 - Market Structure, Firm Strategy, and Market Performance ; M3 - Marketing and Advertising |
Source: | ECONIS - Online Catalogue of the ZBW |
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