Product proliferation strategies and firm performance : the moderating role of product space complexity
Year of publication: |
2013
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Authors: | Barroso, Alicia ; Giarratana, Marco S. |
Published in: |
Strategic management journal. - Chichester [u.a.] : Wiley, ISSN 0143-2095, ZDB-ID 164405-1. - Vol. 34.2013, 12, p. 1435-1452
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Subject: | product proliferation | firm performance | automobile industry | complexity | product portfolio | Unternehmenserfolg | Firm performance | Kfz-Industrie | Automotive industry | Produktivitätsentwicklung | Productivity change | Produktmanagement | Product management | Produktentwicklung | New product development | Produktivität | Productivity |
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