Product quality and advertising in markets for search and experience goods
Kornelius Kraft
| Year of publication: |
1987
|
|---|---|
| Authors: | Kraft, Kornelius |
| Publisher: |
Berlin |
| Subject: | Werbung | Aufwendung | Qualität | Produkt | Theorie | Theory | Advertising | Produktqualität | Product quality | Konsumentenverhalten | Consumer behaviour |
| Extent: | 23 S. 4° |
|---|---|
| Series: | Discussion papers / Wissenschaftszentrum Berlin für Sozialforschung : Forschungsschwerpunkt Markt und politische Ökonomie. - Berlin : Wissenschaftszentrum, ISSN 0722-6748, ZDB-ID 228688-9. - Vol. 87,37 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Arbeitspapier ; Working Paper |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000762131