Product Quality and Cost Leadership: Compatible Strategies?
| Year of publication: |
1993
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|---|---|
| Authors: | Reitsperger, Wolf D. ; Daniel, Shirley J. ; Tallman, Stephen B. ; Chismar, William G. |
| Published in: |
Management international review : mir ; journal of international business. - Wiesbaden : Gabler Springer Fachmedien, ISSN 0025-181X, ZDB-ID 2097618. - Vol. 33.1993, 1, SPECI, p. 7-22
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