Product quality and customer benefit
Year of publication: |
2011
|
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Authors: | Blecharz, Pavel ; Stverkova, Hana |
Published in: |
Applied economics, business and development. - Berlin [u.a.] : Springer, ISBN 978-3-642-23022-6. - 2011, p. 382-388
|
Subject: | Konsumentenverhalten | Consumer behaviour | Produktivität | Productivity | Qualitätsmanagement | Quality management | Produktqualität | Product quality | Produktdifferenzierung | Product differentiation | USA | United States | Dienstleistungsqualität | Service quality | Beziehungsmarketing | Relationship marketing |
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