Product quality, product price, and share dynamics in the German compact car market
Year of publication: |
2012
|
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Authors: | Cantner, Uwe ; Krüger, Jens ; Söllner, René |
Published in: |
Industrial and corporate change. - Oxford : Oxford Univ. Press, ISSN 0960-6491, ZDB-ID 1112650-4. - Vol. 21.2012, 5, p. 1085-1115
|
Subject: | Produktqualität | Product quality | Preismanagement | Pricing strategy | Kfz-Markt | Automotive market | Data-Envelopment-Analyse | Data envelopment analysis | Deutschland | Germany | 2001-2006 |
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