Product recalls and the moderating role of brand commitment
Year of publication: |
2014
|
---|---|
Authors: | Germann, Frank ; Grewal, Rajdeep ; Ross, William ; Srivastava, Rajendra |
Published in: |
Marketing Letters. - Springer. - Vol. 25.2014, 2, p. 179-191
|
Publisher: |
Springer |
Subject: | Brand commitment | Product recall | Corporate crises | Experiment | Event study |
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