Product rivalry with multiple strategic weapons : an analysis of price and advertising competition
Year of publication: |
1995
|
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Authors: | Slade, Margaret Emily |
Published in: |
Journal of economics & management strategy : JEMS. - Malden, Mass. [u.a.] : Blackwell, ISSN 1058-6407, ZDB-ID 1123863-X. - Vol. 4.1995, 3, p. 445-476
|
Subject: | Williamsport (Pa.) | Theorie der Unternehmung | Theory of the firm | Preiswettbewerb | Price competition | Werbung | Advertising | Theorie | Theory | Schätzung | Estimation | Einzelhandel | Retail trade | 1984-1985 |
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