Product sales forecasting using online reviews and historical sales data : a method combining the Bass model and sentiment analysis
Year of publication: |
May 2017
|
---|---|
Authors: | Fan, Zhi-Ping ; Che, Yu-Jie ; Chen, Zhen-Yu |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 74.2017, p. 90-100
|
Subject: | Product sales forecasting | Online reviews | Sentiment analysis | Bass model | Norton model | Prognoseverfahren | Forecasting model | Absatz | Sales |
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