Product scent and memory
Year of publication: |
2010
|
---|---|
Authors: | Krishna, Aradhna ; Lwin, May O. ; Morrin, Maureen |
Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 37.2010/11, 1, p. 57-67
|
Subject: | Büromaterial | Stationery | Aromastoff | Flavour | Konsumentenverhalten | Consumer behaviour | Wahrnehmung | Perception | Markenimage | Brand image |
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