Product-service innovation : reframing the buyer-customer landscape
Year of publication: |
2011
|
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Authors: | Bessant, John R. ; Howard, Mickey ; Caldwell, Nigel |
Published in: |
Procuring complex performance : studies of innovation in product-service management. - New York, NY [u.a.] : Routledge, ISBN 978-0-415-80005-1. - 2011, p. 199-216
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Subject: | Innovationsmanagement | Innovation management | Beschaffung | Procurement | Komplexitätsmanagement | Complexity management | Organisatorischer Wandel | Organizational change | Großbritannien | United Kingdom |
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