Product specific values and personal values together better explains green purchase
Year of publication: |
2023
|
---|---|
Authors: | Bhardwaj, Seema ; Sreen, Naman ; Das, Manish ; Chitnis, Asmita ; Kumar, Sushant |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 74.2023, p. 1-18
|
Subject: | Product quality | Product uniqueness | Altrusim | Biosphere | Theory of planned behaviour | Green purchase | Stimuli-organism-response | Mixed-method | Konsumentenverhalten | Consumer behaviour | Produktqualität | Öko-Produkt | Sustainable product | Soziale Werte | Social values | Verbrauchereinstellung | Consumer attitudes |
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