Product Standardization and Attribute Saliency: A Three-Country Empirical Comparison
| Year of publication: |
1994
|
|---|---|
| Authors: | Du Preez, Johann P. ; Diamantopoulos, Adamantios ; Schlegelmilch, Bodo B. |
| Published in: |
Journal of international marketing. - Chicago, Ill. : Assoc., ISSN 1069-031X, ZDB-ID 9155089. - Vol. 2.1994, 1, p. 7-28
|